Rustic Strength
Laundry Detergent | Lavender & Lemon
Laundry Detergent | Lavender & Lemon
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Lavender & Lemon is a bright yet grounding blend that brings peace to your space while gently awakening your senses, combining Lavandula angustifolia (Lavender Essential Oil)—rich in linalool and linalyl acetate for a calm atmosphere and clean, softly floral note—with Citrus limon (Lemon Essential Oil), high in limonene and valued for helping lift and break up oily residue while adding a bright, uplifting scent.
Pure essential oils • hand selected by us from small farms all around the world.
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Third-Party Lab Tested | Tested by an independent accredited lab. No detectable heavy metals, glyphosate, or pesticides, down to parts per billion. See the reports →
No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

We offer fast and free shipping on most orders over $75 and $8.99 under $75. Orders are typically processed within 1-2 business days and delivered within 3-5 business days unless specified. Expedited shipping options and all pricing options are available at checkout if applicable.
We accept returns within 30 days of purchase. Items must be unused and in original packaging. To initiate a return, please contact our customer service team. Refunds will be processed within 5-7 business days after we receive your return.
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